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Lost in Translation: How Culture Shapes Business Communication

English for Engineers podcast cover for Episode 3+4, Lost in Translation: How Culture Shapes Business Communication, with guest Ama Zbarcea (left) and host Olivia Augustin (right)

You can have perfect grammar and still get completely misread. That's the whole premise of these two episodes — one long conversation with Ama Zbarcea, split in half because there was too much good stuff to cut.

Ama is a legal expert, a polyglot, and someone who's collected more cross-cultural mishaps than most people collect passport stamps — which, given she holds three of them (American, Romanian, British), tracks. She grew up Romanian-American, moved to London for what was supposed to be a three-month internship, and never really left.

What You'll Learn in These Two Episodes

Why does the same sentence mean completely different things in American and British English?

Say "it's completely my fault" in the US, and it's a shrug — mistakes happen, you own it, you move on. Say the exact same sentence to a British colleague, and you've just confirmed the whole thing genuinely was your fault. Ama and Olivia unpack why identical words carry opposite weight depending on which culture is listening.

What does The Culture Map reveal about how German and Japanese engineers misread each other?

A German engineer answers a question in five minutes and gets read as knowledgeable. A Japanese engineer takes a week on the same kind of question — because he's checking with his boss first, standard practice in a more hierarchical culture — and gets read as slow. Neither one is wrong. Ama and Olivia break down Erin Meyer's example and what it means for international project teams.

Why is a fast reply seen as competent in the US, but pushy or hasty somewhere else?

In the US, a 24-hour reply window is the norm and weekend messages aren't unusual — time is money, literally. In the UK, there's more built-in respect for work-life balance. Neither approach is more "correct." It's just a different default.

Why did a colleague call Ama "so rude" and mean it as the biggest compliment of her career?

A Slovakian colleague once spun around in a quiet London office and shouted "I love you, you're SO rude" after overhearing Ama solve a problem bluntly on the phone. Directness read as a compliment, not an insult, because it wasn't being filtered through British norms.

What's the one habit that helps you avoid cultural misunderstandings on international teams?

Ama's actual rule, after years of getting it wrong in three different countries: know your audience, every single time — and don't take yourself too seriously when you inevitably get it wrong anyway.

Sound familiar?

If you've ever sent a message that landed completely wrong on an international team — too blunt, too slow, too direct, too vague — that's not a fluency problem. That's culture doing what it does. Have a look around the site, check the blog, or book a free consultation and we'll figure out where the friction actually is.

Resources and Links

Connect with Ama Zbarcea

Through her company, On Your Own Terms, Ama offers understandable, affordable, and non-boring legal help for online small businesses so they can grow without legal stress.

Connect with Olivia Augustin

Olivia Augustin is a civil engineer and certified English as a second language teacher. With her one-on-one lessons and group courses, she teaches non-native English-speaking engineers the kind of English that gets the job done.

Work with me | Get the newsletter | LinkedIn | Instagram

Olivia Augustin

Olivia Augustin is an engineer, a certified English teacher, and a lifelong language learner. She lives abroad and knows firsthand what it costs — professionally and personally — to rebuild your identity in a second (or third) language.

She founded Marcode because generic English courses don't work for engineers. So she built one that does.

Her guiding principle? Language is infrastructure. Not a personality test. As a certain Starfleet captain once said: make it so.

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